Drawing on the iconic 60s to revive a social media manager's brand in a feel-good way.

To enhance the bigger narrative and add more visual interest to Kiarra's (future) website, I developed a handful of custom illustrations.

Inspired by her name (Soleil = French word for sun), I designed a sun that could hold little messages. The clam with a pearl is a nod to Hollywood glamour and the allure of hidden treasures, representing the idea that there's more beneath the surface. Kiarra Soleil is a brand with substance, and performative practices are strictly prohibited for both herself and her selected clients.  

The phone is a digitally inked illustration and can be placed in the context of encouraging people to book discovery calls as a first step in partnering with Kiarra. As the highest ranking suit in card games, the spade is not only a symbol of luck, it also evokes associations of poker games, martinis (hey, another brand element), and sophisticated bars. And that's a big part of the mood I wanted to create for this brand.

The emotions that informed Kiarra's colour palette are those of female rage, passion, and sexuality. Naturally, reds have taken on the star roles. The supporting colours are neutrals or more specifically off-black, champagne, and warm grey that serve to soften the look and increase flexibility and contrast when designing. Finally, olive green is part of the show to complement the reds and break up the monotony.

The type suite is inspired by old magazines and sophisticated liquor bottle labels. Rocka & Billy, Kiarra's new signature font, captures the unapologetic, cool, and upfront essence of the brand. With its charisma, it's the perfect display font to add some edge to the brand's identity. The other players in her type suite are much more toned down in comparison. Mountella, my choice for headings, feels editorial but friendly while Roboto offers great legibility for subheadings and body copy.

The patterns and textures leave room for interpretation, but taken as a whole, they conjure up the spirit of old Hollywood: movie tickets, theatre curtains, film rolls, cinema screens, stamps, and pearl necklaces. What do you see?